If great marketing is about emotion and storytelling, Secret Hamper is an outstanding example.

It was hard not to be moved by the tale of Nigel’s leap from a City career into his quest to change the world one random act of kindness at a time.

He has achieved impressive growth from humble beginnings with marketing that has needed to be innovative, exploiting media coverage to the maximum, drawing in movers, shakers and household names wherever possible, and pushing out initiatives like #NHS70 #ThankYouNHS.

What he’s done is turn the Secret Hamper into a compelling conversation, and that’s what made it such a worthy winner of the Sales & Marketing Award, sponsored by Global, at the Business Excellence Awards Essex.